Transforming how people create.

We are a product studio for startups that empower founders, creators, and small businesses.

We help startups build cutting edge software products that empower creators, founders, and independents to run their businesses. We also incubate our own in-house products. Our speciality? Building from 0 to 1.

• Work With Us

Embedded Product Lead

For startups seeking a dedicated, medium to long-term Principal Product Lead to work directly with their team.

Product Advisory

For founders seeking guidance from an experienced product leader on an ad-hoc or semi-regular basis.

Staffing Support

For startups seeking to spin up entire product development teams or augment their in-house teams with contract team members.

Our Founder

Lennie Zhu has built products alongside ~15 top media, marketing and AI startups as a Principal Product Manager and Advisor, spanning industries such as AI video editing, marketing tech, music royalties and analytics, creator job marketplaces, and more.She has helped startups grow from $0 to $XXXM+ in artist revenue onboarded, raise millions in funding, and worked with the teams of top creators and media companies like Billie Eilish, Lizzo, Lil Nas X, Mr. Beast, Hot Ones, Buzzfeed, Paramount, and many more.Prior to founding her product studio, she was a Product Lead at WeWork and a Senior Product Manager at American Express (Web), owning products serving 100M+ users.She graduated from The Wharton School, University of Pennsylvania.

Hayden Lynch, CEO @ Big Room

“Lennie was instrumental to us when we decided to pivot our product in a new direction. She built and launched our MVP alongside us, and helped us bring on critical team members like engineers, designers, QAs, and influencer marketers. I'm honestly in awe of the level she operates at, in terms of organization, connections in the creator economy world, and ability to get an entire team moving towards goals.”

Sung Cho, CEO @ Chartmetric

"I had the pleasure of working with Lennie on several critical projects that made big differences for our app. She made realistic but aggressive plans, and achieved them on time. In many situations where we couldn’t find an ideal solution, Lennie came up with creative ideas to help us move through the challenges. She is an intelligent and experienced product manager with a great work ethic!"

Flo Ferere, Product @ WeWork

“Lennie is hard working, forward-thinking, result driven and has lots of knowledge in her field. She managed some of the most complicated cross-functional projects and delivered them successfully. Lennie always has a very positive attitude and easily gained the trust of her team. I would rehire her without a doubt.”

Nick Silverio, CEO @Artswrk

“Lennie has provided invaluable advice and expertise to effectively build and launch our product. She helped us to prioritize feature buildout based on user insights and guide our user journey strategies. In addition, her experience was much appreciated when adjusting and finalizing our technical team. As a first-time founder, I am grateful to have had Lennie's support during this pivotal moment in our business.”

Let's talk.

Interested in working together? Send us a note explaining why you need our help. We'll get back to you in 24 hours.

You can email us at [email protected] or fill out our contact form.